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Kyle Fiasconaro of Brewer’s Crackers: 5 Things You Need To Create a Successful Food Line or Specialty Food

Smile- The more I smile, to more people want to try my product; the grumpier I look, the more people run away. It is that simple. I spend most days in stores offering samples of my product, and I can tell if I am not smiling because people walk right around me as if I weren’t even there!

Passion- You need to be able to show someone your passion within 10 seconds after meeting them. After that…the passion meter really starts to drop. If you can’t sell passion then you can’t sell anything. It’s the only product you can give away and still make a profit.


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